MARKETING PLAN

MARKETING PLAN
Prepare a report containing information that may be used for a marketing plan.

ldentify one product/service from your own business or from another business with which you are familiar.

In your report you should include:

The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief.

Market analysis through a SWOT analysis. Make sure to discuss the SWOT analysis adequately.

Objectives with goals for sales volume, market share and profit.

These goals should be realistic but may have to be some what hypothetical because of the lack of time and absence of market research to provide better ones.

Marketing strategy with details of the 4Ps (i.e. Product, Place, Price, Promotion) and with justifications based

on the above.

A brief discussion of the Integrated Marketing Communication issues which impact on competitiveness. These issues should be discussed from an implementation point of view.
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