Marketing Management

Marketing Management
Prepare a presentation on Kodak
using knowledge based on Marketing Myopia, the Product 1 e Cycle, CRM, and
information from textbook and class lectures: F.”

Research it
What are key facts and findings about Kodak
Briefly discuss Kodak background history
Pertinent facts about company
What was Kodak’s Target Market/Market Segments
25 years ago
Today
Did target market/market segments change and why
SWOT analysis
Do this analysis for Kodak and at least one competitor
Why did Kodak lose its impetus for growth
What were its challenges
If you headed marketing for Kodak what would you have done differently
Include What you would execute
What was Kodak’s business/marketing objectives and how should have the
objectives evolve over the last 25 year period
What was Kodak’s strategy to achieve its objectives
What were some tactics that Kodak could have incorporated to be successful
What impact does Marketing Myopia and the Product Life Cycle have on the
present outcome of Kodak-Where the company finds itself today
How would use of CRM have resulted in a potentially better outcome for Kodak
What tools should Kodak have used
How should Kodak customers been involved to help Kodak be successful
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