Success Factors for Crowdfunding on the Crowdfunder (UK) Platform

Success Factors for Crowdfunding on the Crowdfunder (UK) Platform

Require a 8000 dissertation entitled “Success Factors for Crowdfunding on the Crowdfunder (UK) Platform“ based broadly on the attached research paper “Crowdfunding
Success Factors: The Characteristics of Successfully Funded Projects on Crowdfunding Platforms” (CSF paper).Tables and graphs needed as well. Chapter headings as
below:
1. Abstract2. Introduction
Introduction to the research paper3. Background
a. Crowdfunding
Overview and history of the Crowdfunding phenomena and its growth. Include use of crowdfunding for social, research fundraising (some papers attached)b.
Crowdfunder.co.uk
Description and overview of the Crowdfunder (UK) platform (some details attached and see website). We chose Crowdfunder.co.uk as it is the UK’s largest crowdfunding
site.According to the Crowdsurfer site which provides data on the Crowd economy, Crowdfunder (UK) has had 9487 campaigns since inception and of these 63% (5512) have
been successfully funded.4. Research model
Base on the CSF paper attached
a. Overview
b. Factors
Base on the CSF paper attached
i. Project
1. Category
2. Updates
3. Comments
4. Tangible Reward
ii. Funding
1. Raised
2. Backers
3. Days
iii. Founders
1. Backed
2. Started
iv. Media
1. Video
2. Text Length
3. Facebook Likes
4. Twitter followers5. Research Methodology
For our study, we gathered the accessible data of crowdfunding projects from the Crowdfunder.co.uk crowdfunding platform. Using the Crowdsurfer.com portal, we gathered
the information of 200 projects that closed by the 10 April 2016, of which 100 projects were successfully funded and 100 failed to reach their funding goal. We then
drilled down to the actual project page on Crowdfunder.co.uk and obtained the necessary data on the factors for our 200 projects.a. Variable operationalization
b. Logit Regression
Define and briefly explain Logit regression
c. Statistical analysis
Logit regression results and raw data attached as Excel Spreadsheet6. Empirical Study
Base on the CSF paper attached
a. Descriptive statistics
b. Evaluation of the research model
c. Discussion7. Conclusion and recommendations
Future research could include analysis of other crowdfunding platforms and building an application to predict the likelihood of success of a crowdfunding campaign.
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