Marketing Plan: Situation Analysis

Marketing Plan: Situation Analysis
Marketing Plan: Situation Analysis
– Segmentation & Target Market Analysis
– SWOT AnalysisThis section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic,
and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus
on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a
detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a
SWOT Analysis with a minimum of three elements under each area. Your APA formatted assignment should be a minimum of three pages in length (not including the title and
references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included.
You are required to use a minimum of three peer reviewed, academic sources that are no more than five years old.Attached you will find the first copy of the first
assignment detailed the information about the company research for my Marketing Plan. All the information you may need can be found in the paper about my fictional
business

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