Case Study

Case Study

Criteria for all Case Study Presntations:
The Case Study MUST be on an Arts Based Company.
Case Study presentations should cover:
• The Company’s Name
• The Company’s Founder
• The Company’s Market and Market Share
• The Company’s Value Proposition
• Features and Bugs of primary product/service
• Development of company
• Published reviews of company
• Atrengths, Weaknesses, Opportunities, Threats (SWOT study)
• Company outlook
• Why YOU chose this company to study?
The Case Study will take the form of:
• A paper of no more than 10 pages and no less than 4 pages for undergraduates
To earn an A
• Covers all 9 areas outlined above
• Includes with visual/aural aids
• References works in addition to or outside of class reading that apply to a topic
• Analyses information using criteria of utility, applicability, innovation, and/or insight
• Fully developed thoughts and responses
• Indicates further lines of inquiry

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