Marketing Metrics

Marketing Plan: Marketing Metrics
Marketing Plan: Marketing Metrics
– Marketing Metrics Overview
– Application to Fictional Company
This section of the marketing plan will review the concept of marketing metrics with the application of five metrics to the company marketing plan. Using the Marketing
Metrics chart-Table 22.9 located on page 642 of the textbook, select one metric in each of the five marketing metric categories (5 total). For each metric identified,
provide a description of the metric, demonstration of how it will be calculated and finally, how it will be used in your company. Include specific, measurable goals
within your metric. Include research beyond the textbook to fulfill these requirements.
Your APA formatted assignment should be a minimum of three pages in length (not including the title and references pages). Be sure to use the subheadings as given
above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer reviewed,
academic sources that are no more than five years old.

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