Marketing Plan

Marketing Plan
you are required to develop a detailed marketing strategy for the introduction (or launch) of a new product or service into the Australian market, although this may
also include other geographic areas as well. Your marketing plan must include detailed analyses of customers and competitors as well as the general marketing
environment in addition to a comprehensive positioning strategy. The choice of product or service will depend on the interests of the group members, it may be an
existing product overseas or your own business idea.

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