Managing Global Expansion

Assignment type Essay
Discipline Business
Description A small business in your community has hired you to manage selling its product globally. Discuss the following: •Identify the small business and the type of product that will be introduced internationally. •Choose a country you will first introduce the product. •Would you need to hire a staff for this global expansion? Explain why and who. •Identify and explain your competitors. •Identify and explain your customers. •Explain how the company will manage trade. •What theories would you consider if any? •What exchange rates do you need to consider? •What cultural differences do you need to consider? •What marketing tactics will you implement to promote the product? •What potential ethical issues do you believe you will encounter? How do you plan to handle these issues?