RESEARCH PROPOSAL – HOW RESTAURANT ENVIRONMENT AFFECTS CONSUMER BEHAVIOUR

Assignment type Dissertation Proposal
Discipline Marketing
Description The research proposal is the plan that students recommend in order to investigate the chosen research topic. It should demonstrate a critical approach to the literature using a good number of reviewed sources (academic papers, books, etc.) with the majority of them being academic and professional work and properly referenced based on the Harvard System. References should be used where appropriate throughout the whole report. The report should, also, inform decisions about the general research approach (deductive/inductive view), a good understanding of the variety, the advantages and the challenges of different research methods and techniques (eg. surveys, questionnaires, interviews), a plan of gathering data, any time frame considerations, possible and alternative ways to analyse the data, any relevant ethical and access. More specifically, the main part of the proposal should discuss the following: ? Research Aims/Objectives ? Literature Review (the background of the research) ? Research Paradigm ? Research Approach (inductive, deductive) ? Research Nature (exploratory, explanatory, descriptive) Research Hypotheses/questions (if relevant and as appropriate) ? Methodological Choices and Research Strategies (as defined by Saunders et al., 2012) ? Research Techniques ? Population profile, sampling theories and sampling size ? Time frame (as defined by Saunders et al., 2012) ? Ethical and accessibility issues ? Implementation Time Plan (Gantt-like chart)