Technology in Fast Food Restaurants

Assignment type Dissertation
Discipline Business and Management
Description Proposed Question to be answered thorough research: What are the range of technological developments in fast food restaurants and what are the advantages the perceptions? Literature Review: (Generic) * Drives of technological change * Attitude towards technological innovation and development * Mass Customization with Advantage and Limitations (from Company prospective & Customers prospective) Secondary Research: * What are the range of technological developments in fast food restaurants * What are the new tools * The Advantages and disadvantages of it * Opinions of Mass media (an analysis of reviews by bloggers, journalists and comments) Research Objectives: * To understand the drives range of technological developments in fast food restaurants * To appreciate the advantages and limitations of these technological developments * To understand the necessary use of mass customization (personalisation) * To examine people’s reactions for changing of innovation. *** with strong investigations and valid justifications *** Lit review will be generic and will drive into the secondary research *** Harvard Referencing (at least 35/40)