VISA Interactive Exercise

Discussion 1:

“VISA Interactive Exercise” Please respond to the following:

From the first e-Activity, choose a real global company, and select three to five (3-5) most important variables that should be included in the company’s customer profile (i.e., demographics and psychographics for your chosen company). Next, provide a rationale for why you chose these variables for the customer profile.
From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.

Discussion 2:

Positioning and Information Technology” Please respond to the following:

Justify the different positioning strategies presented in Chapter 7 of your textbook. Provide one (1) example of at least one (1) positioning strategy for the products of the global company that you chose in Discussion 1.
Analyze the significant ways in which information technology facilitates the work of global marketers. Provide at least two (2) examples of how information technology facilitates the work of global marketers.