Concept of Marketing

You are to provide an overview of the concept of marketing from the early stages to current marketing initiatives, strategies, processes, and trends. You are to fully support the midterm paper with extensive research with both text material and peer-reviewed literature.

This is an academic assignment and authoritative/scholarly sources are required You are expected to discuss the concepts of marketing in a way that demonstrates graduate-level critical thinking skill, extensive analysis, and evaluation of current research.

The paper is to be written in accordance with APA writing standards, which includes a cover page, an introduction, the body of discussion, a conclusion, and a reference section.

The key terms to use in the paper are as follow:

Branding
Brand equity
Brand strategies
Brand management
Types of branding
Value of branding
Effective strategies
Various brands