Benefits of Using the Stage-Gate Product Innovation system in the New Product Development Process.

Essay – not Report style, so no headings or sub-headings required. Please note that this is an undergraduate Level 6 academic work.

Assignment Task

Critically evaluate the main components of a New Product Development process and discuss the benefits of using the Stage-Gate Product Innovation system in the New Product Development Process.

Learning outcomes to be examined in this assessment

• Identify the difference between invention and innovation and how innovation can be successfully implemented to achieve growth in an industry
• Demonstrate a critical awareness of the different models of innovation and how they apply to an industry case studies
Assessment criteria/ Explanatory comments on the assessment criteria /Maximum marks for each section
Knowledge and Research (content, relevance, and originality)

Clear demonstration of rigorous research from recognised authoritative sources. Audience focus. Meeting the deliverables. 35%

Writing and Presentation (format, references or bibliography, and style)
Rigorous use of the Harvard Methodology for citation and referencing; page numbering; correct display of direct quotations. 10 %

Argument and Analysis (Critical analysis, evaluation, and application)

Constructive critical analysis, introduction, conclusion. Demonstration of a clear understanding of the issues. Use of academic models. Full articulation of ideas developed. Offering well-argued solutions and/or alternatives if and where appropriate. 55%