Ideally, it should be divided into three parts: one labeled“ source,another labeled “visual analysis,” and a third labeled “Interpretation

Be sure to thoroughly and accurately use the terms of formal
analysis. The best analyses will use as least 5
Elements of Art/Design (line,form,shape,color,motion,mass,space,time,texture, etc.)

and 3Principles of Art/Design (balance,rhythm,repetition,unity,variety, etc.)

Interpretation:
Some things you may consider:
What is the advertisement’s context?

What is the product being advertised? Where did you find the adv
ertisement? What is the target audience(s) of this ad?), Is there text? How does the image correspond
with the text? How does the image characterize the product or company?

Evaluation:
Consider the following: What is the main goal of the advertisement?
Does the advertisement achieve this goal? Who is the main audience of the
advertisement? Does the advertisement succeed in reaching that audience? What
“works” in the ad? What doesn’t “work”?
Include the original or color copy of the advertisement you chose to analyze.

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