Shell’s Top Recruiter Takes His Cues from Marketing

Answer the questions in essay format.
Please read and answer questions from the article (pdf) file attached.1. What Functions of HRM are similar to marketing functions? How can thinking about “marketing” a company’s jobs improve the strategy focus of human resources personnel?2. If you were planning to use marketing strategies to “brand” a company as an employer of choice, what are some of factors you’d consider?3. Do you agree with Singh’s statement that in the future, companies will have to apply for skilled people to work for them, rather than candidates applying to work at an organization? Why or why not?