To analyse the firm to identify the key factors influencing your chosen MNE

DescriptionThis part of the assignment will be assessed by one 1000 words individual essay (Assessment 1). These applied oriented assessments will assess the ability of an individual student that they have acquired from this unit. It will also assess the skill of conducting basic research to prepare report to be submitted towards the board of executives.Assessment scenario:
You are to assume that you have recently been employed by one of the top 100 MNEs (ranked by PricewaterhouseCoopers) which is planning for an overseas expansion. The list of the top 100 MNEs are available in the learning materials section of Blackboard. As a part of your role, you have been assigned to analyse the company, industry and foreign market entry strategies. If you like to work on a different MNE, you need to get approval from your tutor.Assessment 1 (Essay): In your first task (1000 words), you need to analyse the firm to identify the key factors influencing your chosen MNE. The supporting statements on the company analysis should be evidence based with references. (30% marks)