Business Analysis

Title Business Analysis
Assignment type Coursework / Assignment
Discipline Business
Description Report for CEO to recommend/advise on favoured options in terms of costs, benefits, time & resource implications based on spreadsheet scenario modelling. Organisation chosen is Burberry Plc. -must critically appraise competitive positioning of organisation using qualitative (PESTEL & modified 5-forces) and quantitative (some financial & market data) info against 2 similar organisations within luxury goods industry in any country, as long as comparable. Be aware of specialized KPIs. -interpret numerical data from different sources to give judgement. -comment on limitations of financial models and conventional analysis eg. traditional 5-forces model outdated. Critique and update. -spreadsheet scenario modelling must be used for recommendation part. Make some assumptions on costs, sales, etc and input into the spreadsheet then discuss and interpret the financial and other outcomes based on suitability, acceptability and feasibility. Reference/Biblio – Harvard