Title WK6 China
Assignment type Research Paper
Discipline Business
Description PESTEL Analysis for China (A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.)Example of PESTLE Analysis((http://freepestelanalysis.com/pestle-analysis-of-china/) PESTLE considers or integrates: A. Comparative risk, opportunity and overall business climate of the countries: 1. What are the benefits of the country for your overall strategy? Why would you move in that country: resources, raw materials, lower cost production, labor force, technology, markets, etc.? 2. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size in 2019? 3. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth from 2015 to 2019. 4. As a result of answering the above three questions, how would you prioritize the countries that your group researched in terms of developing a global business strategy? B. Comparative industry market potential and structure of the countries: 1. What are the benefits of the country for your overall strategy? Why would you move in that country: resources, raw materials, lower cost production, labor force, technology, markets, etc.? 2. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size in 2019? 3. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth from 2015 to 2019. 4. As a result of answering the above three questions, how would you prioritize the countries that your group researched in terms of developing a global business strategy? C. Selection, with rationale of the target country: 1. What are the benefits of the country for your overall strategy? Why would you move in that country: resources, raw materials, lower cost production, labor force, technology, markets, etc.? 2. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size in 2019? 3. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth from 2015 to 2019. 4. As a result of answering the above three questions, how would you prioritize the countries that your group researched in terms of developing a global business strategy?