Products and Marketing

Title quiz-2 on Products and marketing
Assignment type Coursework
Discipline Marketing
Description There are 4 quizzes and each is in preparation for improving your responses for writing on the projects. Please answer these questions in a narrative that has to be between 5 lines and 20 lines of text FOR EACH NUMBERED QUESTION. Only the text can be used for responses. When students use outside sources, the answers are consistently less clear and without appropriate depth. There are about 5-7 questions on select chapters, but information from other chapters may be needed to fully answer each question. This is INDIVIDUAL WORK. The quiz (as a Word attachment) is to be submitted directly to the DROPBOX. Late assignments will not be acceptable. The maximum pages for the quiz should be no more than 6 content pages, using Times New Roman, 12 point font, and APA. However, I prefer single space, but it is your option on which to use. (Please note quantity NEVER equals quality). In addition, you are always required to cite THE TEXT. The question number, quiz question with key terms underlined (in the question and your response), page number of the text you use is required, and include your response to the question along with key terms underlined, and do not include quotes unless from the text and cite per APA). It should be in your own words, but the text should provide the basis for your understanding. Outside sources are should not be used. Grading instrument -5 did not address the question -3 for only addressing part of the question (not all parts of the question) -3 no page numbers from text -2 no questions included -2, did not bold and underline key terms in the answer -1, incomplete response, did not address specific terminology required -1 did cover specifics and important aspect on the topic -1 missing key elements from text on the particular subject -1 for spelling or grammar errors 1. Explain and give an example of these terms in your own words. Product differentiation Product line and product mix Branding Co-branding Packaging 2.What types of product classifications fit the following products: a) watches, b) automobiles, and 3) toothpaste? Explain your reasoning. 3.Choose a product category that you shop often. Consider the many means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these means of differentiation? 4.In what types of stores would you expect to find a) convenience products, b) shopping products, c) specialty products, and d) unsought products? 5.Explain the concept of positioning. Include the key aspects of points of parity (POP) and points of difference (POD).