Hospitality Marketing

Title Hospitality Marketing
Assignment type Research Paper
Discipline Business
Description HOSPITALITY MARKETING Michael Porter identified two main strategies for businesses, cost leadership strategy and differentiation strategy. Assuming you are opening a fast food restaurant in Oman, 1. Conduct an environmental scanning and a competitive analysis for the business in order to elaborate the restaurant strategy and what would this strategy be? 2. Present your marketing plan for this project. 3,500 words of research paper excluding the references, annexes and in text citations.