STAR Report

Title STAR Report
Assignment type Reports
Discipline Management
Description Part 1 “The STAR (Smith Travel Accommodation Report) program is used by the global hotel industry as a vital revenue management tool. The report benchmarks a hotel’s performance against it competitive aggregate and local markets. The STAR program tracks and delivers monthly, weekly, and daily data.” critically analyze it; assume the position as Regional Manager of Northwest Florida. One of the hotels you are responsible for is an luxury upscale property in Destin, FL called Emerald Grande. You are given the latest STAR report, ____AUG 2016___. In preparation to meet with the general manager to discuss the hotel’s performance, you decided to critically review the hotels overall performance in that year. Required: A report detailing what will be discussed at the meeting after reviewing the MONTH START report. Include in your report the following: A. The hotel’s performance MONTH 2016 compared to MONTH 2015. B. A comparison of your hotels and the competitive set. C. A summary of the hotel’s performance over the past 18 months, compared to the competitive set. D. A summary of the hotel’s segmentation performance vs. the competitive set. E. A list of questions you have based on your review of the STAR report. F. A list of issues you saw that the hotel should address and why. To prepare this report, start with the following links…. Introduction to the STAR report http://www.youtube.com/watch?v=Di26ylW6uGs How to Read A STAR Report http://www.slideshare.net/jteclim/how-to-read-a-star-report Part 2 Access the STAR report for the hotel – Excel file attached at the bottom. These are the questions you need to answer while analyzing the STAR report-attached at the bottom.