Business Clinic Project

Business Clinic Project Description
This project description will be used to allocate students to the project and will forms the basis of discussion during the first meeting between the Students’ Team and the Organisation.
A. Organisation Contact Details
Organisation Name:

Organisation website: VH Innovation Ltd
www.recoilkneepads.com
Name of contact person:

Email:

Telephone:

Mobile phone (if preferred means of contact):

Preferred means of contact (e.g. mobile phone, email, business landline):

Preferred days/times of contact V. H.

Email
Anytime

B. Organisation Details
Type of organisation (e.g. for profit, CIC, Charity etc.) Ltd
No of F/T Employees (FTE) 1 (+ 3 part time)

Most Recent Annual Turnover (if applicable)
£9,800

% of turnover generated from Sales (if applicable)
N/A
Organisation Aims
To be the market leading kneepad in terms of offering a comfortable, practical and protective solution.

Wider aim is to become a design house bringing to market a range of innovative products and ideas
Nature of your business/
Service & Products offered
VH Innovation Ltd is the parent company behind the Recoil Kneepad. The Recoil Kneepad is the next generation in joint protection for the manual trades industry. It differentiates itself from existing kneepads through a patent pending double layer spring technology which absorbs impact and spreads pressure evenly across the knee joint.

Geography / Area covered
Currently trading in the UK and Europe

Expansion Plans
Worldwide expansion planned by end of the year

Date established 13th September 2013
C. Project Details
Project Title
Please give the project a title that you and the students can use to identify the project in your correspondence

Recoil Kneepads International launch
Project Requested
i.e. Business planning, Marketing Strategy etc.
Marketing & Supply Chain Strategy
Project Objectives
Please think of up to 3 specific issues you would like the Business Clinic to help you with and write them on the right-hand column. Be as specific as possible and include details of the following:
-Why is this an issue?
-What have you done to address the issue so far?
– What, in your opinion, is causing the issue? 1. Identifying cost effective distribution channels to the international market.

At present, Recoil is manufactured and distributed from a facility in Glasgow. This has been fine for UK sales, however logistically the costs of sending one set of kneepads abroad from the UK are excessive (£30-£40 per set). As we are now experiencing an increase in international interest and requests for the product abroad we need to identify a cost effective international distribution network. We have conducted some research into possible solutions to this and suggest that identifying a distribution warehouse or partner in each of the countries of interest (US, Canada, Australia, NZ, Europe) may be a viable option, however we have not done any research into the costs and logistics associated. We would like some assistance with:
• Researching and proposing a range of options available to us for international distribution, then
• Providing a price breakdown of the costs associated with the proposed distribution channels
• Proposing which option would be the most viable and cost effective

2. Consider a marketing strategy for the international market which goes hand in hand with the distribution channels identified.

Similar to the above objective. Once we have the distribution networks in place we will need to develop a suitable marketing strategy that complements our distribution network. As of yet we have done no research into this and therefore would look for assistance with:
• Researching and proposing a range of marketing techniques available for entry into each international market identified
• Developing a marketing plan for the international markets in discussion with timescales and budgets proposed

3.

D. The Student Team
Skills that will be developed during the project
Please identify up to 5 key skills that you think that students in the team allocated to your organisation will be able to enhance by undertaking this project.

1. Teamwork – this project will require all team members to work together to develop both a supply chain and marketing strategy that meets the needs of the business.
2. Communication – both within their own internal team, dealing with a client and also with communicating with suppliers
3. International Marketing – an opportunity to develop skills within the marketing field through analysing existing marketing activity and then consideration and proposals of innovative new marketing techniques for the international market
4. Knowledge of supply chain – an opportunity to gain an understanding of UK manufacture and then the logistical challenges of supplying internationally from the UK
5. Problem Solving Skills – from initial research there are a variety of options going to be available for setting up an international distribution and marketing strategy; therefore the team will be required to evaluate and scope out the best solution available. .
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