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Airbus A320 Strategy
Order Description
New Product Innovation (NPI) Strategy
• Define what the NPI strategy is for each of the companies
• Demonstrate the success (or failure) of each NPI strategy in terms of achieving any stated objectives and/or affect on business performance
• Critically evaluate the companies’ NPI strategies in terms of the strategic impact on manufacturing
• Make recommendations for refinement or improvement of the identified NPI strategies.
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