Customer Relationship Marketing

Customer Relationship Marketing

Order Description
Assessment #1: Case Study
Task Description
Read the case study on pp.40-41 of the Egan text: ‘What the Willy Wonka of BskyB knows about customers’. In no more than 1000 words, not including references, answer Questions 1 and 3 at the end of the case study. Total word about 1400 words ( include answer Questions, but not including references.)

Skills
• This is an individual assessment (no groups).
• Case studies students recognise, diagnose and define problems.
• Case studies are common methods of problem-based learning.
• Case studies make learning relevant to real-world situations.

Instructions
• Present your case study answers in a Word document format.
• Please use size 12 font with 1.5 line spacing in a Word document (no PDF). Referencing Style APA
• Case study answers need to cover in total at least five (5) scholarly journal articles or academic text books, excluding the course text and references pointing to a Website, on the topic.
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