Sustainable international business
The Task:
Read the following three articles:
1. Hobday, L. (2016). Local retailers feel fashion pain as global brands expand ABC News, (Available at http://www.abc.net.au/news/2017-02-24/local-retailers-feel-fashion-pain-as-global-brands-expand/8301502).
2. Ong, T. (2016). Fast fashion: International chains turn to green initiatives as alternative labels pop up, ABC News, (Available at http://www.abc.net.au/news/2016-10-11/slow-fashion-international-chains-turn-green/7912820
3. Whelan, T. and Fink, C. (2016). Comprehensive Business Case for Sustainability, Harvard Business Review, 21 October, (Available at https://hbr.org/2016/10/the-comprehensive-business-case-for-sustainability)
Now, based on these readings, respond to the following question and justify your answers:
1. Based on the current scenario, what should be the possible strategic options for designer Fiona Wood to successfully compete against the global fast fashion chains that are “sending Australian operators to the wall” (see Article 2). What specific roles sustainable business practices could play in this regard?