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In this JetBlue Airways: Starting from Scratch case study,
Order Description
In this JetBlue Airways: Starting from Scratch case study, JetBlue Airways shows how an entrepreneurial venture can use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. Exhibits 1, 3, and 5 are found in this Spreadsheet Supplement.
Refer to the attached document for case study requirements and grading rubric.