Walt Disney Company

Walt Disney Company
Description:

Strategy and the Strategic Management Process at you Chosen Company Describe
the industry you are investigating- Identify the company you are researching along
with the mission, vision, values, and strategic plan- Be sue to answer the following
questions:

[El Describe the industry in which the company operates- [El What is the company’s
stated strategy? Is it a winning strategy? [53] How does the company’s mission
statement compare to those of its competitors? [531 How do the mission, vision, and
values support strategic objectives or performance targets of you company? [531 What
do the mission, vision, and value statements say about the company and its
leadership?

2- External Environment and Competitive Position Complete an industry analysis and a
five forces model analysis including an assessment of the company’s closest rival- Be
sue to answer the following questions:

[531 What are the diving forces of change in the industry in which you company
competes? How has you company changed its strategy to aduess diving forces? [53] Where does the company stand within the industry based on the five forces model of
competition analysis? [531 Which of the five forces exert the most pressue on the
company? What has the company done to relieve this pressue? [531 What are you
recommendations to futher reducing pressue from these forces?

3. Internal Environment and Competitive Position Complete a SWOT analysis and a
value chain analysis of the company you have chosen- Be sue to answer the
following questions:
[531 How well has the company performed to stated strategic objectives or performance
targets? Support you assessment with factual data- [531 Compare the strengths,
weaknesses, opportunities, and threats of the company to those of its competitors-
How do the vision and values affect how the company will respond to each? [531 What
is the core competency of the company? How does this affect its standing within the
industry? [5] How has the company used its value chain activities to improve its
competitive position? [5] What are you recommendations in regard to the company’s
competitive position and value chain activities?

4- Competitive Strategy Summarize the generic strategy employed by the company
and how it helps the company achieve sustained competitive advantage-

[5] Which of the generic competitive strategy options is you company pusuing? [5] Explain how you company is pusuing this generic strategy- How does it fit value
chain activities specifically to support its generic strategy? [53] How does pusuit of
this strategy help you company achieve sustained competitive advantage? [5] What
are you recommendations in regard to the company’s pusuit of a generic strategy or
how it uses its value chain in this pusuit?