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Elite Fitness Apparel
Company Name: Elite Fitness Apparel a new subsidiary of Lululemon Athletica, Inc
Based in: US
Brand: The company produces active wear that is specifically built for the millennial male, such as athletic tops, shorts, and pants- Company Both companies
will provide products with the same quality. However, EFA offers newly branded men’s wear at affordable prices-
Company Overview
Elite Fitness Apparel Company is a new subsidiary of Lululemon Athletica, Inc- based in the United States- The company produces active wear that is
specifically built for the millennial male, such as athletic tops, shorts, and pants- It stores its products in Soho, New York City, and Santa Monica in California
(Soni, 2014)- Since the parent company Lululemon Athletica Inc- focuses majorly on producing women’s wear, Elite Fitness Company (EFA) has an
opportunity in the provision of men’s apparel- Both companies will provide products with the same quality. However, EFA offers newly branded men’s wear at
affordable prices-
Means of Production
Answer below in yellow
Describe PRODUCT DESIGN PROCES OF EFA
Describe SERVICE DESIGN PROCESS OF EFA