Company’s Market Segments

Company’s Market Segments

Activity Context
This assignment helps you develop the skills to master the following course competencies:

Apply theories, models, and practices of marketing.
Develop innovative and sustainable solutions to strategic marketing challenges.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This assignment helps you develop the skills to master the following objective:

Observe and analyze the segmentation processes of an actual company.
Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.

Activity Instructions
Submit the Company’s Market Segments assignment. In this assignment, you must identify, describe, and thoroughly analyze the market segments your company has chosen to compete in and support.

Submission Requirements
Written communication: Written communication should be free of errors that detract from the overall message.
APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting.
Resources: Minimum of 2 sources required.
Length: 2 typed, double-spaced pages.
Font and font size: Times New Roman, 12-point.
Refer to the Company’s Market Segments Scoring Guide to ensure you meet the grading criteria for this assignment.