Company is Pepsi Co.

Company is Pepsi Co.

You have now, due to a remarkable stroke of brilliant networking, left the
company you originally worked for during assignment two because, while in the process
of evaluating the company you chose for assignment two, you (being the charismatic
person you are) made some invaluable contacts and negotiated yourself into a better
position at the very company you evaluated! As Milton might reminisce, fate has a
strange way of meandering through the lives of its participants. There is no time for
philosophizing now, though, because you find yourself in an enviable position in
management, and the first task you have before you is to generate a proposal based
loosely on some aspect of the evaluation you conducted for assignment two. You may
propose, for example, a new marketing strategy. Perhaps you have an idea for a new
advertisement. Alternatively, you may propose a new internal business policy to
enhance the efficiency of the company you evaluated. The evaluation you generated
for assignment two may not have been exhaustive, but it certainly provided an
opportunity for detailed insight into the company at hand. Consider how the company
may go about either (1) improving upon certain strengths you identified or (2)
addressing and remedying any weaknesses the evaluation uncovered. You might first,
as a form of pre-writing, want to conduct a targeted SWOT to refine your analysis of the
company, but remember, consider such an exercise to be a form of pre-writing. The
ultimate goal of the proposal is to offer real and practical suggestions to improve the
company you considered for essay two. Ultimately, the proposal must be specific, and
you must defend that proposal. Timelines and budgets should be a part of the proposal,
and you may want to consider the use of visual aids to help explain these aspects of
your proposal. Any number of proposals could be made to satisfy this assignment, so
you have some latitude here, and you should have general familiarity of the company
because of the work you completed during assignment two.