Business plan

prepare a strategic analysis for a company given its industry report and the annual report from "IBSI World Industry Research Reports" as a case study (I will attach both reports). Firstly, my part is to complete ONLY TWO sections of diagnostic section that are: Product or Service and Market Analysis. Similarly for the Business Plan section, ONLY the corresponding TWO sections that are: Service and Market Analysis.
You will be using "Entreact" website to create the business plan. When you login, choose "NIB Holding ltd" for the Organisation, and "healthcare mobile application" for the Product/Service.
The business plan is about making a healthcare mobile app for the NIB company in order to more competitive against other in the same industry such Bupa, Medibank, Hospitals Contribution fund of Australia and the HBF.
Even though NIB already has a mobile app, it only can do basic functions such as making payment and claims, not like Puma for example. You may look at the websites of companies in the same industry for mobile apps and find some functions that will make NIB more competitive.

here is the websites you will need :
https://entreact.eng.uts.edu.au/auth/login
login details: UserName – Hussain.Albadan
Password -134679852
http://www.nib.com.au/home/newtonib/Pages/iPhone.aspx
Industry rivals websites (health mobile apps):
http://www.bupa.com.au/health-and-wellness/tools-and-apps/mobile-apps
http://www.medibank.com.au/healthcover/mobile/mobileApp.aspx
http://www.hcf.com.au/HealthGuardianVT/index.html
http://www.hbf.com.au/pockethealth/
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