You can choose to discuss and evaluate the relevance today of different conceptions of media audiences with reference to a specific medium or communications technology. Or you might identify and evaluate arguments about the effects of consumerism and commodification on the existence and operation of the public sphere. Or you might discuss the relationship between identity, agency and media consumption; etc.

Present your discussion in the form of an ARGUMENT. Draw on the relevant sources from the set readings as well as from further LIBRARY research. You must directly cite at least EIGHT sources, including at least FOUR of the readings set for the attachment.

Your response to this task will be assessed according to the extent to which you:
— respond to the terms of the set task, including meeting the minimum word count.
— directly cite and comment on the relevant reading material and draw from the stated minimum number of sources
— demonstrate engagement with the ideas and arguments presented in the readings, by
o identifying key ideas and debates about consumption and/or communication
o applying insights from the readings to examples of contemporary consumption practices and communications media
o evaluating competing accounts of consumption and/or communication
o speculating on the implications of particular perspectives/arguments for the study and evaluation of particular forms or practices of culture
— express ideas and claims clearly and in accordance with academic standards of English grammar, spelling and punctuation
— formulate an argument and present it in a logical fashion
— provide proper referencing of materials drawn on in the preparation of the assignment, including use of appropriate bibliographic conventions
Module 2 includes:

-Seductive Images? Ideology, Identity, Interpretation

Reading:
Lumby, C. (1997) ‘Beyond the Real Woman’, in Bad Girls: The Media, Sex and Feminism in the 90s, St Leonards: Allen &Unwin, pp.1-25.
Rossi, L-M. (2007) ‘Outdoor Pornification: Advertising Heterosexuality in the Streets’, in Pornification: Sex and Sexuality in Media Culture, Oxford: BERG, pp.127-38.
Thompson, J. (1995) ‘The Self as a Symbolic Project’, in The Media and Modernity: A Social Theory of the Media, Cambridge: Polity, pp.207-219.

-Media Audiences and Creative/Participatory Consumption

Reading:
Deuze, M. (2007) ‘Creative industries, Convergence Culture and Media Work’ (Extract), in Media Work, Cambridge: Polity, pp.74-83.
Ross, K. and Nightingale, V. (2003) ‘Audiences Today’, in Media and Audiences: New Perspectives, Maidenhead: Open University Press, pp.1-11.
Boyd, D. (2005) ‘Why Youth [heart] Social Network Sites: The Role of Networked Publics in Teenage Social Life’, in Youth, Identity and Digital Media, Cambridge: MIT Press, pp.119-42.

-News and the Public Sphere

Reading:
McKee, A. (2005) ‘Introduction’, in The Public Sphere: An Introduction, Cambridge: Cambridge University Press, pp.1-16.
Lumby, C. (1999) ‘Popular Politics’, in Gotcha: Life in a Tabloid World, St Leonards: Allen &Unwin, pp.1-26.
Graber, D. (2001) ‘Adapting News to the Needs of Twenty-First Century Americans’, in Bennett and Entman (eds) Mediated Politics: Communication in the Future of Democracy, Cambridge: Cambridge University Press, pp.433-52.

-Education, Information, Commodification

Reading:
he Darian Statements on the Library and Librarians (2009).
http://www.blyberg.net/downloads/DarienStatements.doc.
D’Angelo, E. (2006) ‘Postmodern Consumer Capitalism and the Public Library’, in Barbarians at the Gates of the Public Library: How Postmodern Consumer Capitalism Threatens Democracy, Civil Education and the Public Good, Duluth: Library juice Press, pp.113-22.
Delucchi, M. and Korgen, K. (2002) ‘“We’re the Customer—We Pay the Tuition”: Student Consumerism among Undergraduate Sociology Majors’, Teaching Sociology 30(1), pp.100-7.
Martens, L. (2005) ‘Learning to Consume—Consuming to Learn: Children at the Interface between Consumption and Education’, British Journal of Sociology of Education 26(3), pp.343-57.

-The Internet: Deliberative Democracy or Consumer Paradise?

Reading:
Horton, M. (1999), ‘The Internet and the Empowered Consumer: From the Scarcity of Commodity to the
Multiplicity of Subjectivities’, Media International Australia, no. 91, pp. 110-123?van Dijck, J. (2009) ‘Users Like You? Theorizing Agency in User-Generated Content’.Media, Culture &
Society vol.31(1), p.41-58.

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