Campaign Rhetoric

1 choose one campaign from Stop shark fining, BMW, 350.org, red ribbon.
2 Identify the rhetorical situation: the communicator, audience, message and purpose, context
3 Analyze its rhetorical strategies
4 Use this analysis to make an evaluative argument about this campaign. use logos,ethos,pathos.
5 Your composition will draw on at least one form of primary research (see Praxis 200-205).), and at least one form of scholarly research. Additionally, you may feel welcome to draw on other sources (journals, newspapers or magazines, Web sites, images, popular culture) as your audience, purpose, and message require.
6 need citation

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