Business Model and Strategic Plan Part II: SWOT Analysis Paper

September 30, 2015

SWOT Analysis Hunttech Innovation Inc.
Strengths
External Forces and trends Considerations
• Legal and Regulatory- The innovation is within the legal requirements as its improving convenience in supply of utility.
• Global- All countries in the world have utility supply to their citizens hence providing a global market for the innovation.
• Economic- The governments invests a lot of money in the supply of various utility requirements to citizens.
• Technological- The global technological market is very welcoming of new innovations aimed at improving convenience and efficiency.
• Innovation- Given the nature of the traditional utility supply methods, innovations are welcome to provide safer, cheap and more efficient supply processes.
• Social- The innovation is aimed at ensuring the safety of the customers which is well inscribed in the vision of the company.
• Environmental- The method of supply is environmentally friendly as it does not cause any pollution or degradation.
• Competitive Analysis- The competition uses old technology which uses poles and wires which is insecure.
Internal Forces and Trend Consideration
• Strategy- The strategy is to first focus on District of Columbia and then targets other states after it works out in the first one.
• Structures- The company will focus on transferring knowledge to power company employees to carry out maintenances.
• Processes and Systems- Implementation of the technology is aimed at ensuring that employees for power companies do not lose their jobs but are trained to be able to handle the new technology.
• Resources- The company will have a startup capital of $ 200,000 that will fund research and development.
• Goals- The goals of the company is to replace the old unsafe and inefficient utility supply with the new more efficient and safe technology.
• Strategic Capabilities- The strategy of the company involves making sure that the technology works in DC and then move to other states.
• Culture- There is improved training of employees within the company to ensure that they are ready for any innovational needs.
• Technologies- There will be continued improvement of the technology to provide constant updates for more efficiency and effectiveness
• Innovations- The company will continue innovating to make sure that it’s ahead of competition.
• Intellectual Property- All the innovations for the company are patented and any updates in the technology will strictly be handled by the company only.
• Leadership- The leadership of the company is visionary in ensuring that the company is always ahead of competition in innovations.
(Ayub, Razzaq, Aslam & Iftekhar, 2013) Weaknesses
External Forces and Trends Consideration
• Legal and Regulatory- Different states may have different legal and regulatory requirements for the company
• Global-Given the fact that the company is a startup it may not be able to handle the global market
• Economic-There are more urgent needs that governments are faced with which may mean other innovations may not be among the priority
• Technological- The world may not be ready for innovations.
• Innovation- A lot of interesting innovations may mean even important innovations are overlooked in the market
• Social- There is many social needs and supply of utility may not be top priority on social issues that need to be resolved.
• Environmental- Environmental degradation is caused by many factors and utility supply is not among the top.
• Competitive Analysis- Various power supply companies are government owned who already control the market.
Internal Forces and Trends Consideration
• Strategy- If the sale does not happen in DC then the whole strategy will not work
• Structure- Decision making in the company is made by the owner of the company making it too risky
• Processes and systems- By having control over implementation of new updates for the company inefficiency is created.
• Resources- The $200,000 will be used for research and development and after that the company has to make sales to fund operations which may not happen.
• Goals- Replacement of the old way of supplying utility may be met with a lot of resistance from various stakeholders.
• Strategic Capabilities- If the technology does not work in DC the company does not have the strategic capabilities to resort to a new strategy to push sales.
• Culture- The continued training of employees may mean they continually outgrow the company hence leading to high turnover rates.
• Technologies- A lot of resources will be spent in research for new technologies hence limiting other areas of development.
• Innovation- Being a market leader in innovation is risky as the company doesn’t know how well it will be received in the market.
• Intellectual Property- Other companies may try implementing the idea in other ways by just ensuring they do not overstep the Intellectual Property of the company
• Leadership- The company is led by one person and this may mean a lot of limitations in various areas of business.
(Ommani, 2011)
Opportunities
External Forces and Trend Considerations
• Legal and Regulatory- There is an opportunity for creating unified laws for management of such innovations of national interest.
• Global-A Global market especially in the developed countries exist for the company.
• Economy-Various organizations can take up funding of such projects that are aimed at improving the well-being of the environment and safety.
• Technological- There is room for greater technological advancements that can improve the efficiency of the innovations
• Innovations- The current innovations can act as foundations for global innovations which would improve the various ways of life.
• Social-There are various other areas of the society that need innovations that are considerate of the social well being
• Environmental- The innovation can be used to solve various environmental aspects in the society
• Competitive Analysis- Given that various competing companies use the poles and wires, this can be replaced by the wireless technology.
Internal Forces and Trends Consideration
• Strategy- The company can also target other lines of business in the market other than state governments only
• Structure- By ensuring that only the company can do updates a new market exists when the company improves the technology
• Processes and Systems- By ensuring that updates and maintenance are in control of the company quality of products is maintained in the market hence improving confidence
• Resources- New sales will be potential source for new resources to fund research, development and marketing
• Goals- The whole world uses the poles system hence creating a greater market to achieve the goals of the company
• Strategic Capabilities- The company can employ new highly qualified experts to improve their strategic capabilities
• Culture- The culture of innovation can be instilled with continued training of employees and stakeholders.
• Technologies- Continued technological advancement means increased chances of improving the efficiency of the system
• Innovations- Continued innovation provides the company with a chance to advance the technology
• Intellectual property- The company can file for more patents to protect their intellectual property
• Leadership- highly qualified leadership can be employed to improve the business aspects of the company.
(Harrison, 2010) Threats
External Forces and Trend Considerations
• Legal and Regulatory- Unconducive legal and regulatory regulations can threaten the existence of the business
• Global- cheaper economies may produce cheaper alternatives for the product
• Economy- other budgetary commitments may affect the potential of business for the company.
• Technological- Cheaper, and more effective technologies may be a threat to the business
• Innovations- other companies may come up with better ideas which may threaten the business
• Social- Changing how things are done in the society may be a threat to the company
• Environmental- Various other aspects of the environmental may be more urgent to solve than utility supply and safety
• Competitive analysis- companies with higher competitive advantage may threaten the existence of the company.
Internal Forces and Trend Considerations
• Strategy-Basing the success of implementation in the whole country in one state’s success may be a big risk
• Structure- The company’s lack of structures to support the business side may affect its business success
• Processes and systems- Ensuring that the company is the one that controls updates and trains maintenance teams may mean extra resources hence increasing operational costs
• Resources- Research and development may take a lot of resource hence limiting other areas of business success
• Goals- The goals of the company may be too overambitious to achieve.
• Strategic capabilities-Lack of high strategic workforce may mean competition maximizing on that
• Culture- The culture of innovation may mean the company does not take time to first make one innovation work out
• Technologies- The constantly changing technologies may mean the company spends a lot of money to be at per with the technologies.
• Innovations- The company has to spend a lot to maintain a highly innovative workforce
• Intellectual property- If patents have not been issued in specific areas of business then competition can take advantage of that
• Leadership- highly qualified leadership may threaten the current business flow.
How well the organization adapts to change
Given that the country is focusing on nationwide reach first in the United States, there is need to ensure that there are distribution points for the products in the various parts of the country. The target should be to ensure that each state has a local supply point that will handle various company innovation updates and maintenances of the solution that may be beyond the knowledge and capabilities of the local power companies’ staff (Naslund & Willaimson, 2010). The first point of service as the operations start will be DC where the company looks to start so as it acts as a test market that the solution actually works. This will then be used as a reference for other markets (Hasan, 2013).
The solution will initially be used for the supply of utility but later it can be advanced to offer various other services which required wired technologies for supply. This will ensure that there is diversification of the business for the company.
The resources from the first few month sales will solely be focused on ensuring that there is enough research in this field to ensure sustainability of both the technology and the business.
The business model should also ensure that it focuses on private companies that offer various power services so that they can be used as points of reference and so that they can be able to endorse the product in the market.
Issues and Opportunities for the Company
The main issues that the company may face are how responsive the market will be to this change and how it will impact the various companies that supply utilities in this markets. This is mainly because these companies will have to change their structures, job descriptions of their employees and their knowledge resources within the companies so as to accommodate the new innovation. This may lead to the generation of two hypotheses;
Hypothesis 1: What is the impact of the new innovation on the structure of utility supply companies in the United States?
Hypothesis 2: How do various stakeholders respond to the various changes that are brought about by the new innovations?
The various power companies will be the ones who will be directly affected by this innovation as it is offering a new way by which utility is distributed within the country. This means that these companies have to learn how the system works and have their staff trained to maintain this system. It also means that the power companies will not have control over any advancement made in the system which may limit their vision. It will also mean that employees will have to take new responsibilities so as to support the new innovation (Graffy & Kihm, 2014).
So as to change the way utility is supplied, various stakeholders will need to be convinced that this is the best way to supply utility. A lot of issues will especially arise when customers want to know the various side effects of this method and this may bring a bit of resistance. By getting the various clarifications on how safe this method is there will be improved acceptance of the system in the market hence improving the rate of penetration of the solution.

References
Ayub,A. Razzaq, A. Aslam, M. S. Iftekhar, H. (2013). A Conceptual Framework on Evaluating SWOT Analysis as the Mediator in Strategic Marketing Planning Through Marketing Intelligence. European Journal of Business and Social Sciences, 2(1), 91-98.
Naslund, D. Willaimson, S. (2010). What is Management in Supply Chain Management?- A Critical Review of Definitions, Frameworks and Terminology. Journal of Management Policy ad Practice, 11(4), 11-28.
Graffy, E. Kihm, S. (2014). Does Disruptive Competition Mean a Death Spiral for Electric Utilities? Energy Law Journal, 35(1), 1-44.
Harrison, J. P. (2010). Essentials of Strategic Planning in Healthcare . Chicago: Health Administration Press.
Hasan, M. (2013). Sustainable Supply Chain Management Practices and Operational Performance. American Journal of Industrial and Business Management, 3, 42-48.
Ommani, A. R. (2011). Strengths, Weaknesses, Opportunities and Threats(SWOT) Analysis for farming system busines management: Case of Wheat Farmers of Shadervan District, Shoushtar Township, Iran. Africal Journal of Business Management, 5(22), 9448-9454.
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