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Current Strategy, New Niche

 

Examine in detail and describe the current strategy of a division of major Australian corporation (QUANTAS AIRLINES)This strategy will then be analysed to identify what is working and what is not (PESTEL, 5 Forces, SWOT and other strategy tools).

A new niche opportunity will be identified for the organisation.

A strategy for capturing the revenue available in this new segment will be proposed.

All members of the group must contribute to this report.
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