Topic: Brand Management

Analyse and evaluate the current brand strategy of one of the following brands: Red Bull, H&M, Lego, or
Lenovo (choose only one of these), identify key areas for improvement and make recommendations for the
future. [You should summarise the current brand strategy and discuss possible reasons (e.g. why do they
do it this way) and the likely impact (effectiveness) of your chosen brand’s current approach to
branding by drawing on (using) a choice of relevant branding concepts, theories, strategies and/or
frameworks that help you to explain it. Based on your analysis of the brand and your understanding of
branding, identify key areas for improvement of the current brand strategy and make recommendations for
the future.]

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