Topic: Business Development plan on – Whitely Express delivery Dry cleaning services for hotels & homes in London.

 

This is the recommended structure for My BDP- Coursework

My Business Development plan is on – Whitely Express delivery Dry cleaning services for hotels & homes
in London.

Basically, this BDP will focus on providing express dry cleaning services to some hotels and homes
(General consumers) in need of dry cleaning with the advantage of having it delivered same or next day.
Also, the use of applications (Apps) to keep consumers up-to-date with when their clothes are being
washed and ready for pick up or drop off. Vans will be used to deliver to customers. Dry cleaning
contracts will be taken from Hotels to supply their dry cleaning needs. The company name for this BDP
is Whitely Express Delivery Dry Cleaning services.

Please click this link for better understanding of a Dry cleaning BDP.

http://www.bplans.com/dry_cleaning_home_delivery_business_plan/executive_summary_fc.php

Important Requirements- PLEASE CAREFULLY READ THROUGH THIS DOCUMENT TO GET FULL UNDERSTAND OF WHAT IS
REQUIRED. THAK YOU

STRUCTURE AND CONTENT OF THE BUSINESS DEVELOPMENT PLAN
What are the expectations ?

The assessors receiving the plan, have the following expectations : –

• A well structured, well presented, customer focused, coherent plan

• A well defined business opportunity, the potential, the market, key customers, the competition and
suppliers

• Stated assumptions and realistic forecasts

• How business differentiation will be achieved and sustained

• Identifies the risk exposure and how these risks can be mitigated

• The management team and business alliances

• Funding needs, deployment of funds and projected return on investment together with business growth
forecasts

THE BUSINESS PLAN OUTLINE FOR A NEW BUSINESS START UP
TITLE PAGE
What follows, is a template which should act as a guide. Modifications, as deemed relevant should be
made to achieve the tasks in hand as specified in the business development role brief.
THE EXECUTIVE SUMMARY
The Executive Summary is designed as a precis of the full plan and in some cases would be a stand-alone
document sufficient to present the opportunity to those who will provide sources of capital. Greater
detail is then presented in the main body of the plan.

The outline contents are as follows : –
• The Business Opportunity
• Current Business Position (if any)
• The Market and Customer Acceptance
• Business Potential
• Strategies for Competitive Advantage
• Revenue and Profit Forecasts
• Capital Required and Timing
• The Team
• The Offerings to the Investor / Lender
• Legal structure and Ownership
• Key Partners (if any)
INDICATIVE CONTENTS PAGE
1. The Industry, Company & Products

2. The Market, Market Analysis & Market Research

3. Cost / Volume / Profit Analysis

4. Marketing Plan

5. Design & Development Plan

6. The Management Team

7. Operations Plan

8. Sustainability

9. Schedule for Implementation

10. Business Contacts

11. Financial Projection

12. Proposed Offer
1. THE INDUSTRY, THE COMPANY AND THE PRODUCT (S)

• The Industry, its location, size & growth rate
• The Company, its location
• The Company formation, history and performance to-date (if any)
• The New Product / Service Concept
• Key Success Factors
• Long term potential
2. THE MARKET, MARKET ANALYSIS AND MARKET RESEARCH

• The Market, size and trends
• Customers by Market Segment
• Buying behaviour
• Competitors
• Established market share and sales projections
• Competitive Positioning
• Value Propositions for Core Customer Groups

3. COST / VOLUME / PROFIT ANALYSIS
• Gross and Operating Margins
• Profit Potential and Duration
• Fixed & Variable Costs
• Break-Even Analysis
• Time to Break-Even
• Time to Positive Cash Flow
• Venture and Working Capital Needs
4. MARKETING PLAN

• Overall Marketing Strategy for market penetration and market development
• Internal, Interactive and External Marketing
• Customer Relationship Management
5. DESIGN AND DEVELOPMENT PLAN
• Development Stages
• Project Planning
• Patents or Intellectual Property Rights
• Development Costs

6. THE MANAGEMENT TEAM
• Organisation Chart
• Key Personnel (credentials in appendix)
• Ownership
• Compensation Plans
• Other Investors
7. OPERATIONS PLAN
• Business Locations
• Supply Chain Management
• Operating Cycle
• Manufacturing Plan
• Facilities & Equipment
• Logistics
8. SUSTAINABILITY
• Critical Success Factors
• Risk Assessment
• Issues for Future Sustainability
• Performance Management
• IT Requirements
9. SCHEDULE FOR IMPLEMENTATION
10. BUSINESS CONTROLS
11. FINANCIAL PROJECTIONS
• Assumptions
• Source and Application of Funds
• Forecasted Income Statements
• Forecasted Balance Sheets
• Forecasted Cash Flow
• Cost Management
12. PROPOSED OFFER (if applicable)
• Financing Required
 Equity Financing
 Debt Financing
• The Offering
• Capitalisation
• Return on Investment
• Prospects for Investors / Lenders
6. VIABILITY
The new business venture will have a final question to be answered by the management team and its
financial supporters.

“ IS THIS VIABLE ? ”
The business concept has been designed, tested, assessed, reviewed and has now been planned for.

If the investment required is forthcoming, there remains a personal question to be answered by the
potential business owners or the individual entrepreneur

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