Cross Cultural Corporate Communication.

Cross Cultural Corporate Communication.

Purpose

The general purpose for writing a literature review is to critically analyze and summarize the published knowledge related to a specific narrowed topic. Most reviews summarize, classify, and compare and contrast the information found in peer-reviewed journal articles. A well-written ROL should identify the thought leaders in the given field as well as present a clear idea of what is known, not known, and still

needs to be known.

Requirements

Your topic must relate directly to the course material. Discuss topics such as Changing Environments in Business, Communicating Strategically, Corporate Communication Functions, The importance of Identity Image and Reputation in Corporate Communication, Corporate Responsibility, Media Relations, Internal Communications, INvestor Relations, Government Relations, and Crisis Communication. Be certain that your topic is timely, represents contemporary business issues, and is of interest to you and your career path. The final paper must adhere to APA 6th edition writing style and format, including title page, abstract and citation page (references). It must be a minimum of 15 pages, double-spaced, and reference at least 10 scholarly, peer-reviewed journal articles.

Review process

Similar to primary research, development of the literature review requires four stages:

ï‚· Problem formulation—which topic or field is being examined and what are its component issues?

ï‚· Literature search—finding materials relevant to the subject being explored.

ï‚· Data evaluation—determining which literature makes a significant contribution to the

understanding of the topic.

ï‚· Analysis and interpretation—discussing the findings and conclusions of pertinent literature.

Literature reviews should comprise the following elements:

ï‚· An overview of the subject, issue, or theory under consideration, along with the objectives of the

literature review.

ï‚· Division of works under review into categories (e.g. those in support of a particular position, those

against, and those offering alternative theses entirely).

ï‚· Explanation of how each work is similar to and how it varies from the others.

ï‚· Conclusions as to which pieces are best considered in their argument, are most convincing of

their opinions, and make the greatest contribution to the understanding and development of their area of research.

In assessing each piece, consideration should be given to:

ï‚· Provenance—What are the author’s credentials? Are the author’s arguments supported by

evidence (e.g. primary historical material, case studies, narratives, statistics, recent scientific

findings)?

ï‚· Objectivity—Is the author’s perspective even-handed or prejudicial? Is contrary data considered

or is certain pertinent information ignored to prove the author’s point?

ï‚· Persuasiveness—Which of the author’s theses are most/least convincing?ï‚· Value—Are the author’s arguments and conclusions convincing? Does the work ultimately

contribute in any significant way to an understanding of the subject?

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