The Connection With Others to Serve

The Connection With Others to Serve
EXERCISE:
Research and apply the servicescape concept in an assessment of the service environment at St. Jude Research Hospital in Memphis, TN. Choose one of its corporate partners and assess in table form the comparison between the goals and objectives of St. Jude as well as the corporate partner. For example, Chili’s, a Brinker International Restaurant, sponsors the registration area of the Hospital. The table could look like this:
St. Jude and Its Service Partnership with Chili’s

St. Jude
Chili’s
Mission
Cause and Giving Program
Cause-Marketing
Initiatives
Bench to Bedside Program
Create a Pepper to Fight Childhood Cancer
???

???

Source: (Be sure to indicate where you collected the information for completing the table)
Once you complete the table with a comparison between the service environment at the Hospital dovetailed with the service environment at the restaurant, write a defense of the relationship with justification and statistics to support the relationship. Narrative defense should be at least 500 words that utilizes appropriate APA citations and references.

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