BUSINESS

BUSINESS

Project #1
Value Creation
Describe a time when you had a negative service experience. What could the company have done differently to keep you in the zone of tolerance? What research that you
have found supports the notion that good customer service contributes to the organization’s bottom line. Remember to include your sources.

Cost Behavior and Relationships
Project#2
Stellar Packaging Products is faced with a decline in demand due to the downsizing of its major customer. Robin Simmons, the company’s controller, is considering a
number of changes, which may affect the company’s profitability. Explain how the Stellar Packaging’s break-even point would change if (1) the selling price per unit
decreased, (2) fixed costs increased throughout the entire range of activity, and (3) variable costs per unit increased.

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