• Develop a well supported 12-month London-based promotional campaign for Cadbury . The SP campaign needs to run between July 1st 2017 and June 30th 2018 with a fresh budget of £2,000,000 maximum. The report should consist of one section + appendices + references, as follows: Section 1: • Develop a well supported 12-month London-based promotional campaign. The SP campaign ...

Quantitative Data Gathering and Analysis Having read Chapter 12 of Saunders et al. (2012) and your wider reading, you should address the following: 1. Drawing on research, evaluate the differences between one-way ANOVA, the independent t-test and chi-square tests. 2. You have been asked to undertake a piece of research into what brand of champagne is the ‘best’ . Explain ...

Marketing and Globalisation ‘Great Britain has the world’s sixth largest economy, but as far as I can see it doesn’t make much of anything any more. Whitbread doesn’t brew beer. Tate & Lyle no longer refines sugar. Only five of Britain’s largest companies manufacture any products at all in the UK now. So few industrial companies are left that the ...

Linear Regression Forecasting and Decision Trees Decision Trees Scenario: You are a consultant who works for the Excellent Consulting Group. You have learned about three different investment opportunities and need to decide which one is most lucrative. Following are the three investment options and their probabilities: Option A: Real Estate development. This is a risky opportunity with the possibility of ...

Bailey, S. (2011) Academic Writing for International Students of Business, Routledge, Abingdon Online Students will be required to use a range of webinars, synchronous and asynchronous messaging and websites to consolidate and develop their competence in using written English language of business and management for academic purposes. Independent study Guided reading and language practice activities will consolidate students’ work done ...

Reader Response for Jill Lepore’s Book of Ages In 2 pages, write a book report that would respond to the following questions… Summary: What is this reading about? What are the author’s main ideas? Audience: Who do you think is the intended audience for this reading and what leads you to believe that this is the author’s intended readership? Reaction ...

Plan Review You are asked to select ONE of the following development plans: • Scotland National Marine Plan For your selected plan you are asked to write a review of approximately 2000 words which provides an analysis of how the plan was prepared. Your review should consider: • The range of evidence that was used to inform the plan • ...

EQUITY AND TRUST Sacha Poor, a local government employee, won £10m on the lottery and inherited some property from an unknown relative, Lady Alicia Moneybags, after heir hunters identified him as Lady Moneybags next surviving relative. He decided that it was important to spend his money wisely so he set up some trust funds and wrote his will. The National ...

Analyse the following on-line campaigns: Save the Children http://www.savethechildren.org Oxfam http://www.oxfam.org Outline, compare and critically analyse the main features of the above on-line campaigns. Assess and analyse: • Target audience(s) • Interface design – Navigation, information architecture, organization of content (usability and accessibility) • Use of rich media (images, video, other interactive tools), colour scheme and interactive features • Style ...

Faculty of Business and Law Assignment Brief Assignment Number    1 out of 1 Assignment Title    Halcyon Days: Expanding the brand’s geographic coverage Assessment Information This assignment is designed to assess the learning outcome: Conduct a critical review of academic literature surrounding a branding topic and present their findings. Halcyon Days: Expanding the brand’s geographic coverage Halcyon Days was founded in ...