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Description

Introduction:
• Introduce the topic/theme/element/value being promoted in the chosen ads
• Introduce the ads
• Transition into your Claim – your statement which addresses HOW both ads address a shared concern/issue/value.
Body:
• Combined summary and analysis which demonstrates the relationship between the two ads – ideas, approaches, assumptions, etc.
• While summary is an important component, the bulk of your paper should be analysis. You should be working to show your reader HOW these ads address a common
issue differently (or similarly). Each claim you make must be supported with evidence.
• Be sure your body paragraphs are organized point by point (your points) – not ad by ad.
Conclusion:
• Further analysis which explores the significance of the evidence being analyzed – why the ads promote/argue/present their value/point in a particular way.
Analyzing what would happen if something had been changed or done differently (organization, language, appeal to audience, etc.) in either authors case.
• Final thought(s)

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