ALTERNATIVE 1 – GE

ALTERNATIVE 1 – GE
1. Using appropriate academic models and conceptsidentify GE’s core competences and capabilities and discuss their effectiveness in supporting the corporate’s success up to 2009.
(40%)

2. Draft a briefing report to Jeff Immelt that advances an argument for the use of the real options approach to strategic planning as GE attempts to address the problems that engulfed the corporate in 2009. Once again, you should make specific reference to key authors and concepts within the real options domain.
(30%)

3. Outline and discuss some strategic options (at least two) available to GE over the next five years (2009+). Your answer should include an explanation as to how these options will be implemented and evaluated (you should again make reference to appropriate academic models and concepts).
(30%)

In order to answer these questions you may carry out further research on the case, however you must only use material drawn from credible sources such as: academic articles and texts; quality market research databases, e.g., Mintel; quality newspaper and business periodicals, e.g., the FT, The Economist and even corporate biographies. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia.