Analytics & Metrics

Please read all of the following articles:
http://mashable.com/2014/01/08/web-analytics-trends/
http://articles.bplans.com/using-analytics-to-drive-your-online-marketing-strategy/
http://web-analytics-review.toptenreviews.com/
http://www.smashingmagazine.com/2013/09/24/data-driven-design-in-the-real-world/

*** You have to complete Week 3 essay Question and Assignment 3: Analytics & Metrics (topic 1 & 2) Foe the works cited of each part, just provide that you see
appropriate and need.

Week 3 Essay Question
Please write an essay, minimum of 3 substantial paragraphs discussing the relationship between Page Visits and Conversion rate. Explain whether or not increasing
visits might increase conversion rate, or if you would expect conversion rate to decrease or stay the same, and why. Indicate which of these you feel is a more
important metric to consider when evaluating the success or failure of a web page.

Assignment 3: Analytics & Metrics
For this assignment you will be writing a short paper about your E-Commerce website, covering the two topics listed below.
***My e-commerce website: Kay Jewelers
http://www.kay.com/en/kaystore
Topic 1 – Metrics.
• Choose 5 key metrics (performance indicators) that would be beneficial to measure for your site. You can use the metrics that were discussed in the lecture,
select your own metrics, or use a mix of both (please see the attached file (Lecture 3 transcript) if you want to use the metrics that were discussed in the lecture)
• Define each metric, state why you consider it a key performance metric, and give examples of what types of conclusions might be reached using that metric.
• Provide a plan of action that explains what you would do if your desired outcome is not achieved for each metric. In other words, if you want 50% performance
and reach 20%, what would you do/change to get to the 50% desired level of performance.
• This section of the paper should be a minimum of 500 words.
• Please do not put the information for this topic into a chart. Write out the information in paragraph format.
• Cite all resources.

Topic 2 – Analytics Software.
• Research at least 3 different types of analytics software available in the market. You can choose paid software or free software.
• Write several paragraphs that compare and contrast the different software you researched. Recommend one of these for use for your company.
• A good way to approach this would be as if you were asked by your employer to research analytics software and make a recommendation. This is a very likely
workplace scenario for a GIT graduate.
• This section of the paper should be a minimum of 500 words.
• Cite all resources.

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