Application: SWOT Analysis of Health Care Organizations

No health care organization exists in a bubble. It is affected by, and exerts influence on, its environment. A SWOT analysis is a tool used to look at the internal
(strengths and weaknesses) and external (opportunities and threats) environmental strategic factors for any given company, including a health care organization. What
is happening internally and externally in the general health care market that will affect the company? What about in its specific geographical area? Who are the
customers? What are the company resources? How great is the demand for its product, and how is that health care organization different than the competition? The
answers to these questions provide you with the answers necessary to evaluate the company’s strengths and vulnerabilities. In this assignment you will conduct a SWOT
analysis of a health care organization.

To prepare for this Application Assignment:
• Review this week’s Learning Resources.
• Choose a health care organization, either one for which you are working or another in the community. It can be the same one you used for this week’s
Discussion.
To complete this Application Assignment, write a 2- to 3-page paper that addresses the following:
• Provide a brief summary of the location, services, and activities of your chosen health care organization.
• Describe its service area in terms of current population, future population, competitors, and major environmental influences that will affect its operations 5
years from now.
• Indentify two threats and two opportunities (external assessments) for your chosen organization that may be present 5 years in the future.
• Based on your current knowledge and general impression of the organization, what do you believe are its strengths and weaknesses (internal assessments)?
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