ASSESSMENT strategic

ASSESSMENT strategic

Coursework
Analysis of particular strategic issues based on a mini case study handed out in class will form the basis of the individual coursework assignment.
Assessment will be based on criteria such as structure, content, reading, analysis, application and general presentation.
Assignment – Global Pharmaceutical Industry
1. Identify the main environmental forces which affect the global pharmaceutical industry. How, if at all, will these change over time?
2. Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. What does this tell you about the attractiveness, or otherwise, of the industry?
3. In the future, what might change to make the industry more attractive or less attractive? (2800-3000 words)
REFLECTIVE
• Written piece on your overall learnings from, and experiences of, the module; specifically what you have learnt about the topic of strategy (400-500 words)

Case Study – what is it?
• An account of a particular set of circumstances in an industry as a whole, or facing a particular organisation
• The aim is to demonstrate an understanding of what the case depicts by interpreting information using theoretical concepts & perspectives from your course
• You should pay particular attention to the words analyse, interpret and evaluate
• Never simply restate the facts of the case
• YOU SHOULD ALSO USE INFORMATION FROM OUTSIDE THE CASE TO BRING IT UP-TO-DATE & SHOW THAT YOU ARE UP TO SPEED WITH LATEST DEVELOPMENTS

Summary
• List all the problems/issues faced by the company.
• Apply concepts/tools to the situation; every case will have links to one or more concepts studied.
• Use whatever material is relevant from your course to achieve a structured analysis of the case.
• Investigate all the numbers to discover any stories being told/trends.
• Always support your assertions with logical arguments drawn from the evidence contained in the case & justify business judgements.
• Use info from outside the case to bring things up-to-date.

Classification Content Application of Theory Knowledge & Understanding Evidence of Reading Referencing & Bibliography Presentation, Grammar & Spelling
With commendation Critical insightful evaluation & synthesis of complex high level of originality & reflection. Demonstrates the ability to pursue research at Doctoral level Extensive evidence of advanced applications &/or empirical results, where applicable, informed extensively by current research & practice in the area Exceptional knowledge & conceptual understanding of complex &/or specialised principles & concepts & the development & advancement of ideas & practice Extensive evidence of integrating supplementary sources Outstanding referencing & bibliography Outstanding, well- directed presentation, logically & coherently structured, using correct grammar, spelling & citation.
READING LIST
Required:
Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regne´r, P. (2014), Exploring Strategy: Text and Cases, 10th Edition, Harlow: Pearson Education.
Recommended:
Textbooks
Balogun, J. and Hailey, V.H. (2008) Exploring Strategic Change, 3rd Edition, Harlow: Financial Times Prentice Hall.
Barney, J.B. and Hesterly, W.S. (2010) Concepts, Strategic Management and Competitive Advantage: International Edition, 3rd Edition, Harlow: Pearson Education.
Barney, J.A. (2002) Gaining and Sustaining Competitive Advantage, Second Edition, New Jersey: Prentice Hall.
Bowman, C. and Faulkner, D. (1997) Competitive and Corporate Strategy, London: Irwin.
Ghemawat, P. (2010) Strategy and the Business Landscape, 3rd Edition, Pearson: Boston.
Grant, R.M. (2008), Contemporary Strategic Analysis, 6 Edition, Oxford: Blackwell. Lynch, R.L. (2009), Corporate Strategy, 5 Edition, Harlow: Prentice Hall.
Mintzberg, H., Lampel, J, Quinn, J. and Ghoshal, S. (2003) The Strategy Process: Concepts, Context and Cases, Fourth Edition, New Jersey: Prentice Hall.
McNamee, P.B. (2010) Strategic Management for MBAs, Lulu.
Porter, M. E. (1980) Competitive Strategy: Techniques for Analyzing Industries, New
York: The Free Press. (Revised editions: 1998, 2004).
Porter, M. E. (1985) Competitive Advantage: Creating and Sustaining Superior
Performance, New York: The Free Press. (Revised editions: 1998, 2004).
Thompson, A., Strickland, A. and Gamble, J. (2009) Crafting and Executing Strategy:
Concepts and Cases, 17Edition, New York: McGraw-Hill Higher Education. Wheelen, T. L. and Hunger, D. J. (2007), Strategic Management and Business Policy,
11th edition, New Jersey: Prentice Hall.
Whittington, R. (2001), What is Strategy and Does It Matter?, 2 Edition, London, Thomson Learning.
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Journal Articles
Ansoff, I. (1991) Critique of Henry Mintzberg’s ‘The Design School: Reconsidering the Basic Premises of Strategic Management’, Strategic Management Journal, 12, 449- 461.
Chan Kim, W. and Mauborgne, R (2004) Blue Ocean Strategy, Harvard Business Review, Vol. 82, Iss. 10, pp. 76-84.
Christensen, C. (2001) The Past and Future of Competitive Advantage. MIT Sloan Management Review, Vol. 42, No. 2, pp. 105-109.
Collis, D.J and Montgomery, C.A. (2008) Competing on Resources, Harvard Business Review, Vol. 86, Iss. 7/8, pp. 140-150.
D’Aveni, R.A. (2007) Mapping your Competitive Position, Harvard Business Review, Vol. 85, Iss. 11, pp. 110-120.
Frery, F. (2006) The Fundamental Dimensions of Strategy, MIT Sloan Management Review, Vol. 48, No. 1, pp. 71-75.
Hamel, G. and Prahalad, C.K. (2005) Strategic Intent, Harvard Business Review, Vol. 83, Iss. 7,8, pp. 148-161.
Markides, C. (1999) A Dynamic View of Strategy, MIT Sloan Management Review, Vol. 40, Iss.3, pp. 55-63.
Mintzberg, H. (1990) Reconsidering the Basic Premises of Strategic Management, Strategic Management Journal, 11, 171-195.
Porter, M.E. (1986) What is Strategy? Harvard Business Review, Vol. 74, Iss. 6, 61- 78.
Porter, M.E. (2008) The Five Forces that Shape Strategy, Harvard Business Review, Vol. 86, Iss. 1, pp. 78-93.
Teece, D.J., Pisano, G. and Shuen, A. (1997) Dynamic Capabilities and Strategic Management, Strategic Management Journal, Vol. 18, Iss. 7; pp. 509-534.
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Journals
A range of articles will be taken from selected journals, including:
• •? Academy of Management Journal
• •? British Journal of Management
• •? Business Week
• •? California Management Review
• •? European Journal of Marketing
• •? European Management Journal
• •? Financial Times
• •? Harvard Business Review
• •? Journal of Business Strategy
• •? Journal of General Management
• •? Journal of Marketing Management
• •? Journal of Strategic Change
• •? Journal of Strategic Marketing
• •? Long Range Planning
• •? MIT Sloan Management Review
• •? Strategic Management Journal
• •? Strategic Marketing Journal
• •? Strategy and Leadership
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