Assignment Requirement! Read this first

Topic: Strategy Analysis and Evaluation Project for GM (General Motors Company) including past 5-10 years to now.
Subject: International Business Strategy

Attestation:
? Do not copy the internet source and others words, this essay will put in turn it in system to check similarity
? Use the essay structure I provide to write (In word document )
? Resource should be academy resource (Such as journal articles )

Main thing to do in essay
? Provide analysis of the strategy and evaluate the strategy of GM (General Motor Company)
? Part 1: Provide the analysis of the strategy using the five elements of strategy as the figure
You have to use this framework to analysis GM
? Part 2: Required to evaluate the strategy talked in part 1,answer the 6 questions provided )
Structure of the report (You must follow this essay structure to write)
? The report MUST address the following three sections.
? The time frame you need to analysis is past 5-10 years until now.
? The words of each point should be balance.

1. Introduction (Only 200 words)
This section should be very short (within 200 words) outlining
1. Very brief introduction of the company you have selected
2. Why have you selected this company

Part 2. Analysis of Strategy (1500 words, each strategy around 300 words)
Use the framework provided “The five major elements of strategy” in the above. In your analysis provide a comprehensive analysis of the following
2.1 Arenas: Where was the company active?
2.1.1 What are the product/service sectors of the company? How much revenue/sales is generated from each sector etc? Has the company changed its products and services in last 5-10 years? How has the composition of products and services changed? Why did the company changed its products/ services (added new products/ exited from old products etc.)?
2.1.2 Which market (consumer) segments do the company focus on? Has it changed its market segment in last 5-10 years? Why ?
2.1.3 How much revenue is generated from each geographical region (or countries)? Has the geographical focus changed in recent years (e.g. from focus on Asia to Europe)? Why has it changed its geographic focus?
2.1.4 What are the core technologies the company focuses on? Has it changed over the years?
2.1.5 Has the value creation stages changed (e.g. from cost leadership to differentiation strategy) over the years?

2.2 Vehicles: How did the company get there? You can chose one or two key regions that the most profit come from to analysis (such as Asia )
2.2.1 How many joint ventures, licensing/franchising, acquisition has the company undertaken? Is there a preference for a particular type of vehicle (e.g. franchising/joint venture)? Has it changed over the years?
2.2.2 In which countries are these joint ventures and acquisitions? Has the country focus changed? Is there a pattern in certain countries the company prefers joint ventures (e.g. developing countries) and acquisition in other (e.g developed countries)?
2.2.3 What is the composition of revenues from joint ventures and internal development/ joint venture and acquisition/ internal development and acquisition? Has it changed over the years?
2.2.4 Why has the company undertaken internal development in certain countries and joint ventures or licensing in certain countries not in other?

2.3 Differentiators: How did the company win (succeed) in the market place?
2.3.1 How does it gets customers? Has it changed over the years?
Brand?
Price?
Customization?

2.4 Staging: What was the speed and sequence of the moves made by the company?
2.4.1 What was the speed of national/international expansion? Fast/slow? Has it changed over the years (e.g. initially slow but fast later OR fast in national market but slow in international market)
2.4.2 Why did it enter a particular set of countries or diversified to a new product/ line first and to the other set of countries or product/ service later?
2.5 Economic Logic: How did the company obtained returns (profit)?
2.5.1 Low cost? How could it reduce cost (e.g. economies of scale/scope)? Has it changed over the years?
2.5.2 Premium product/ services? How could it provide premium product/ services (e.g. building superior products; developing technology etc.)

Summary of five elements (100 words)
After outlining the analysis of five elements provide a brief summary of company’s strategy based on the analysis of the above five elements
Part 3. Evaluation of Strategy (1500 words)
Based on the elements of strategy above, provide the evaluation of the company’s strategy. Use the questions provided in Table 1: Testing the Quality of Your Strategy in page 59. Your evaluation must provide answers to the following questions.
1. Does the strategy of the company fit with what is going on in the external environment?
a. Does this strategy fit with the situation in macro- environment (Political, Economic, Socio-cultural, Technological, Legal and Environment)? A PESTEL analysis will help to answer this question.
b. Does the strategy fit with the industry (competitive) environment? Conduct a five forces analysis to answer this question.
2. Does the strategy of the company exploit the key resources and capabilities?
a. Identify key resources and capabilities (R&C) of the company. Are the resources Valuable, Rare, Inimitable and embedded in the Organization (VRIO)?
b. Explain if it is exploiting its R&C to compete?
3. Are the differentiators sustainable?
a. Are the competitors matching the company? Is the company innovative to compete with the competitors?
4. Are the elements of the strategy internally consistent?
a. Are the five elements internally consistent? If no, which elements are not consistent? How severe is the inconsistency?
b. Do the five elements support each other? If no, which elements do not support the other elements?
5. Does the company have enough resources to pursue this strategy?
a. Do the company have resources which satisfy VRIO? Are there enough resources to pursue this strategy? If not, is the resource obtainable?
6. Is the strategy implementable?
a. Does the company have right organization structure (including managers, employees, incentive systems and control systems etc.) to implement this strategy?
Summary of Strategy Evaluation (100 words )
Based on the answers to above six questions, provide a brief summary of the strengths and weaknesses of the present strategy in taking the company to achieve future objective
Dos and Don’ts to write the report
Dos
1. First, conduct extensive research to gather relevant information (quantitative and qualitative) about the company from multiple sources. Company websites, company annual reports, company profile, company analysis and the case studies are the good starting points to collect the information. You must collect both qualitative information and quantitative information such as historical financial statements, income statements, data on market shares etc.

2. Categorize the information into five elements of strategy and six questions to evaluate the strategy.

3. Analyse the information to build your arguments

4. Provide rationale and evidence for your arguments. Evidence could be both quantitative and qualitative. Try to provide maximum evidence for your arguments such as tables, graphs, figures.

5. Be consistent with your arguments throughout the report

6. Use appropriate referencing

Don’ts

1. Do not just list information

2. Do not just provide a qualitative essay without any quantitative information to support your arguments.

3. Do not rely on company annual reports and company websites only.

4. Do not provide tables, graphs which is not used or referenced in the report

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