Barney and Hesterly

Analysis of British Petroleum company using BCG matrix, level of diversification as well as understanding and describing the concepts of organic growth, mergers and acquisitions, joint ventures and application of Goold and Luchs (1993) theory

You should perform the following tasks:

TASK 1: Using appropriate frameworks a) assess the level of diversification of British Petroleum (BP) and b) discuss the logic of the portfolio.

For the level of diversification of British Petroleum (BP) you should use Barney and Hesterly (2015). For the analysis of the logic of the portfolio you should use the BCG matrix.

TASK 2: How important a role have the various strategic development methods (organic growth, mergers and acquisitions, joint ventures) played in the management of BP since the 1990s?

TASK 3: How does the long term development of BP reflect the historical perspective of corporate diversification as discussed by Goold and Luchs (1993)?

You will need:
For question 1. a – Demonstrate of an in-depth understanding of the relevance and appropriate application of Barney Hesterly (2015) to analyse the level of diversification of British Petroleum (BP). This should be supported by relevant references and reliable data.

For question 1. b – Demonstrate of an in-depth understanding of the relevance and appropriate application of the BCG matrix to analyse the logic of the portfolio of BP. This should be supported by relevant references and reliable data.

For question 2. – Demonstration of an in-depth understanding of the concepts of organic growth, mergers and acquisitions, joint ventures and of the role they played in the management of BP since the 1990s. This should be supported by relevant references and reliable data.

For question 3. – Demonstrate of an in-depth understanding of Goold and Luchs (1993) and a relevant application of it. (You will find the reference paper in the attachments).

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