Business

Business
In developing a questionnaire, there are no concrete rules. Some guidelines have been developed to avoid the most common mistakes. Common mistakes include too much complexity, leading and loaded questions, ambiguity, double-barreled items, and making assumptions.

Read Case 15.1 on pages 364-368 of the text.
Describe what is well done on the questionnaire, and identify areas in which it might be strengthened with regard to design and wording.
What is the significance of the decisions made about design and wording?
How might changes to this questionnaire better reflect its objectives?

Next, design eight additional questions that you, as a researcher working on this project, might ask. Include both open-ended and fixed-alternative questions. Describe what options you considered when developing these questions.

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