Business Development Plan Integrated Case Study

Lecture content Lecture content
Lecture 1 1.1 Introduction
– Explanation of module to students
1.2 Identifying a suitable business
and set-up relevant information
(UK government and similar websites for small businesses)
1.3 Alternative scenarios for the BDP 1.1 Introduction
– Explanation of module to students
1.2 General review of selected case
(to be of at least 50 pages length and of sufficient complexity)

Lecture 2 Discussion/Explanation of a sample Project presentation issues
Discussion/ Explanation of a sample
Integrated case study

Lecture 3 3.1 Market Research
– primary and secondary
(proper identification of customer, market, competition, sales potential)
3.2 Strategy
– Review of Models for Strategic Analysis
3.3 Appropriate Business Models
( business configuration that will enable achievement of results through the selected strategy). Case Tutor coordinates:
Case tutor to ask every student to speak for five-ten minutes on the concepts he/she feels are important
Case tutor does not give his opinion on any concept- it is not a discussion, but an airing on what various people consider to be relevant to the subject.
Each student decides what concepts are relevant
For his literature review (Chapter 3.2)
Lecture 4-5 Financial Feasibility
4.1 Sales Forecasts and profitability
-Forecasting Sales
– Cost-Volume Profitability Analysis
4.2 Financial statements preparation
-Planning capital requirements,
– Drawing up cashflow, P&L, Balance Sheet
4.3 Investment Appraisal
4.4 Project Implementation Schedule Case Tutor coordinates:
Case tutor to ask each student to speak for five-ten minutes on what he/she feels are the problems in the case.
Case tutor does not give his opinion on any issue- simply allows each student to speak- allows every student to listen and make up their mind on what issues in the case are important.
Each student frames research questions (chapter 3.1)

Lecture 5: guidance on application of the learning to another organization in any industry.
Lecture 6-7 Open sessions for review of students’ work and signing off * Open sessions for review of students’ work and signing off *
Lecture Plan and content BDP and ICS
Reflective element to be covered separately
Group sizes
BDP: Lectures 1-4, 7 40-60; Lecture 5-6: 20 per group
ICS: Lectures 1-7 < 20 / group

Structure of the Integrated Case Study report
Contents Pages A4 Word count
Executive Summary (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings) 2 600
Acknowledgements
Chapter
1 Introduction to the case study 1.1 Background of the study
1.2 Statement of the problem
1.3 Research aims and objectives
1.4 Structure of the rest of the report
3 800-1,000
2 Case brief Description of the situation 4-5 1,000-1,500
3 Problem statement, plan of analysis 3.1 Statement of the problems in the case
3.2 Relevant literature review
(the concepts, theories, models, research relevant to the case)
3.3 Proposed plan of analysis
3.4 Sources of data
9-12
2500-3,000
4 Analysis & Findings An assessment of the current position: follows 3.3
(derived from the concepts, theories, models referred and discussed in (3)) 8-10 2,000-2,500
5 Proposed solution to problem 5.1 Integrated assessment of the analysis
5.2 Recommendations
5.3 Proposed plan of action
5.4 limitations of the study, scope for further research 6-8 1,500-2,000
6 Application of the learning 6.0 application of the learning to another organization in any industry 8-10 2,000-3,000
References
Appendices This section will contain all the documentation, data ,financial reports etc used in the case analysis
Total 40-45 9,000-12,000 words

Notes: References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;
This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages

Chapter Contents Pages (A4) Word count
Executive summary The business idea, scenario chosen, aim, strategic fit, feasibility of idea and important assumptions for success, brief implementation plan 2 pages 600
1 Introduction 1.1 Rationale for the business idea…
1.2 scenario chosen
1.3 Aims and objectives of the work
1.4 Structure of the work 2-3 pages 800 – 1000
2 The business concept The business idea explained in detail 1-2 pages 500-800
3 Feasibility 3.1 Primary and secondary market research
3.2 Feasibility (product/service, industry/market, organisational, financial feasibility issues).
3.3 Resource requirement evaluation 20 pages 5,000 – 7,000
4 Business Model 4.1 Strategic Analysis of the new business idea:
identification of sources of competitive advantage and sustainability
4.2 Selection of strategies for success
4.3 Development of appropriate Business Model 7-10 pages 2500- 3000
5 Business Plan 5.1 Business Plan schedule……from raising capital…stage by stage….setting out key events/ resource requirements for successful operation of the Business Model
5.2 Discussion of critical success/failure factors 10-15 pages 3,000 – 4,000
Appendices This section will contain documentation, data, references used to build the business plan.
Total 40-45 pages 9-12,000
Structure of the Business Development Proposal
Notes: References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;
This approximates to about 250-300 wds/page: page limit chapters 1-5; 40-45 pages
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